PLEDGE NOW
The 'Invisible' Workers Keeping Our World Running

The “Invisibles.” The people and jobs that hold the world together.

People pass an arrivals sign at the new Heathrow Airport Terminal 2 in London, Wednesday, April 23, 2014. The "wayfinders" who create these kinds of signs are some of the so-called invisible workers who help quietly keep the world running behind the scenes. (AP)

People pass an arrivals sign at the new Heathrow Airport Terminal 2 in London, Wednesday, April 23, 2014. The “wayfinders” who create these kinds of signs are some of the so-called invisible workers who help quietly keep the world running behind the scenes. (AP)

Everybody’s a personal “brand-builder” these days.  Working social media.  Tending the Facebook page.  Hitting Twitter.  Well, not everybody.  We can’t all be celebrities – and some don’t want to be self-promoters.  My guest this hour David Zweig is writing about what he calls the “invisibles.”  If that sounds like superheroes, maybe they are.  But they’re not looking for public recognition.  They’re the engineers and anesthesiologists, craftsmen and women, techs and tuners who make everything work.  For the love of the work, not fame.  This hour On Point:  unsung heroes – the “invisibles.”

– Tom Ashbrook

Guests

David Zweig, author of the new book “Invisibles: The Power of Anonymous Work in An Age of Relentless Self-Promotion.” (@davidzweig)

From Tom’s Reading List

The Atlantic: What Do Fact-Checkers and Anesthesiologists Have in Common? — “In a culture that favors sensation, the fact checker is an anomaly, perhaps even anathema. He is the brakes on editors and writers racing toward deadline intent on dazzling readers at the expense of edifying them. He is the schoolmarm tsk tsking. He is the public defender for the unrepresented, the downtrodden, the forgotten—the facts.”

WIRED: You’ve Been Obsessing Over Your Likes and Retweets Way Too Much — “The digital age version of the proverbial tree falling in the woods question is: Does something exist if it hasn’t been liked, favorited, linked to, or re-tweeted? According to many tech critics, the tragic answer is no. Like Lady Gaga, we live for the applause. But if constantly chasing other people’s approval is a shallow way to live that leads to time and energy being wasted over pleasing others and recurring feelings of insecurity and emptiness, how can we course correct?”

Fortune: In the age of selfies, some tips on the art of self-promotion — “So the question remains: How do you compete if your particular business requires you to be up until three in the morning making wine instead of selling the wine that someone else has made?”

Read An Excerpt Of “Invisibles” By David Zweig

Please follow our community rules when engaging in comment discussion on this site.
ONPOINT
TODAY
Aug 3, 2015
Police officers block migrants along a road to prevent their access to train tracks which lead to the Channel Tunnel, in Calais, northern France, Wednesday, July 29, 2015. (AP)

The migrant crush at the Chunnel, linking France and England, puts a spotlight on Europe’s migration crisis. We’ll go there.

Aug 3, 2015
In this file photo, a South Korean student looks at a picture, which shows how the cyber warfare is going to be waged in the future in the Korean Peninsula if Korean War takes place, at Korea War Memorial Museum in Seoul, South Korea, Tuesday, Dec. 23, 2014. (AP)

P.W. Singer and August Cole imagine World War III in a new novel where the battlefront goes deeply cyber.

RECENT
SHOWS
Jul 31, 2015
In this undated photo provided by the Wildlife Conservation Research Unit, Cecil the lion rests in Hwange National Park, in Hwange, Zimbabwe. Two Zimbabweans arrested for illegally hunting a lion appeared in court Wednesday, July 29, 2015. (AP)

Canned lion hunts and the fate of big game in Africa, after the outrage over Cecil.

 
Jul 31, 2015
Former University of Cincinnati police officer Ray Tensing, second from left, appears before Judge Megan Shanahan at Hamilton County Courthouse for his arraignment in the shooting death of motorist Samuel DuBose, Thursday, July 30, 2015, in Cincinnati. Tensing pleaded not guilty to charges of murder and involuntary manslaughter. (AP)

A new police murder charge and a black man dead in Ohio. Iran Deal heat and Huckabee. Malaysia Air. Our weekly news roundtable goes behind the headlines.

On Point Blog
On Point Blog
Our Week In The Web: July 31, 2015
Friday, Jul 31, 2015

A regular reminder that RTs are not endorsements, links have specific authorship and patience is a virtue.

More »
3 Comments
 
Q & A: Scott Walker On The Iran Deal, Huckabee Comments
Monday, Jul 27, 2015

Wisconsin Gov. Scott Walker explains his opposition to the Iran Deal, his record of statewide electoral victory and why he feels he’s set to win the 2016 Republican Presidential nomination.

More »
Comment
 
Q & A: Carly Fiorina On Trump, Sexism, And Being Cut From The GOP Debate
Monday, Jul 27, 2015

Republican Presidential Candidate Carly Fiorina, the former CEO of computer giant Hewlett-Packard, joined guest host John Harwood to talk Donald Trump, the upcoming Republican candidate debate and sexism in modern life.

More »
Comment