PLEDGE NOW
Girls, Boys, Toys — And Gender

Just in time for the holidays, we’ll look at boys, girls, gender identity – and the way we make and market toys. Plus, we look at new GM CEO Mary Barra, the first female leader of a major American auto company.

Barbie toys are displayed at a Target Store in Colma, Calif., Thursday, Nov. 28, 2013.  (AP)

Barbie toys are displayed at a Target Store in Colma, Calif., Thursday, Nov. 28, 2013. (AP)

So, the new CEO of General Motors is a woman, Mary Barra.  An engineer and now mega-boss.  But stroll the aisles of your nearest mega-toy store, and you will see few signs of girls being encouraged to take that path.  Or for that matter, of boys being signaled they might take the path of super chefs like Mario Batali or Gordon Ramsay.  When it comes to toys and gender, America’s toyland is as segregated and color-coded as it’s ever been.  Maybe more so.  Pink and blue and hyper gender-segregated.  Up next On Point:  boys, girls, gender identity and the way we make and market toys.

– Tom Ashbrook

Guests

Abha Bhattarai, Retail, hospitality and banking reporter for The Washington Post. (@abhabhattarai)

Melissa Atkins Wardy, CEO of the online clothing and toy company Pigtail Pals & Ballcap Buddies. Author of the forthcoming “Redefining Girly: How Parents Can Fight The Stereotyping and Sexualization of Girlhood, from Birth To Tween.” Executive director of the Brave Girls Alliance. (@PigtailPals)

Elizabeth Sweet, PhD candidate in sociology at UC Davis, where she focused on gender and children’s toys. (@ElizabethVSweet)

From Tom’s Reading List

TIME: The War on Pink: GoldieBlox Toys Ignite Debate Over What’s Good For Girls — “True, as toy stores have gotten pinker, women have made more progress in the workplace. All those cute little vacuum cleaners and mini baby bottles haven’t discouraged girls from going to college or excelling in academic fields other than science. Women make up the majority of undergrads and are entering law school in equal numbers to men. So it’s clear that gendered toys aren’t entirely to blame for the dearth of female engineers—a myriad of reasons from lack or mentors to childhood development contribute as well.”

New York Times: Guys and Dolls No More? — “If toys were marketed solely according to racial and ethnic stereotypes, customers would be outraged, and rightfully so. Yet every day, people encounter toy departments that are rigidly segregated — not by race, but by gender. There are pink aisles, where toys revolve around beauty and domesticity, and blue aisles filled with toys related to building, action and aggression.”

Washington Post: Forget the next ‘it’ toy: Barbies, Legos are tops this season — “In a year when one toy has yet to emerge as the must-have of the season, analysts say retailers and consumers are reverting to the basics: cars, dolls, Legos and bicycles. But that may not be enough to save what many expect to be a slow holiday shopping season. ‘There are no hot toys this year; there really aren’t,’ said Gerrick Johnson, a toy industry analyst at BMO Capital Markets. ‘We don’t have a Tickle Me Elmo or a Zhu Zhu Pet or a Cabbage Patch Kid — nothing that is approaching phenomenon status.'”

G.M.’s New CEO Mary Barra

Jerome Vaughn, news director at WDET-FM in Detroit. (@jvdet)

Please follow our community rules when engaging in comment discussion on this site.
ONPOINT
TODAY
May 22, 2015
Crashed cars with airbags deployed are shown to visitors as part of the display of Toyota Motor Corp.'s safety performance standards at the automaker's exhibition hall in Toyota, central Japan. (Shuji Kajiyama/AP)

ISIS rolls on. A TPP vote. Biggest recall ever – airbags. And Letterman’s last bow. Our weekly news roundtable goes behind the headlines.

May 22, 2015
The Barden Bellas, the all-female a cappella group at the center of Pitch Perfect 2. (Richard Cartwright/Universal Pictures via AP)

Pitch Perfect 2 is the number one movie in the country, and it’s over the top on a capella.

RECENT
SHOWS
May 21, 2015
Ships dock at the piers at the seaport town of Murmansk on the Kola peninsula in Russia. Russian authorities have detained a Greenpeace ship 'Arctic Sunrise' and 27 crew and they face charges when they arrived at Murmansk. (Efrem Lukatsky/AP)

The Arctic Circle is opening up at a gallop as the ice disappears. Oil, gold, armies, spies. Big opportunities and fear of the consequences.

 
May 21, 2015
In this photo taken Sunday, Dec. 21, 2014, late light falls on Wheeler Hall, South Hall and the Campanile on the University of California campus in Berkeley, Calif. This famously liberal college town is known as the cradle of the Free Speech Movement, but speech isn’t the only thing that’s free here. Whether you’re strolling the redwood-shaded University of California, Berkeley, campus, or slipping across the Oakland border for a dose of Golden State history, you can exercise your limbs and your intellect without giving your wallet a workout. (AP Photo/Eric Risberg)

With student debt topping $1 trillion, a renewed call for radical change – maybe even free public university tuition. We’ll hear more about it.

On Point Blog
On Point Blog
A Former Bike Gang Member Explains "The Life"
Tuesday, May 19, 2015

Larry called in from Lawrenceburg, KY and told us he was once a member of the Pagan’s Motorcycle Club, a mid-Atlantic biker gang. He didn’t sugar coat the facts as he explained the draw of the brotherhood and what makes the outlaw motorcycle corner the underworld go round.

More »
Comment
 
Our Week In The Web: May 15, 2015
Friday, May 15, 2015

We cancel a few hours and suddenly all of you get convinced of a global radio conspiracy! Plus, dragon zoos.

More »
1 Comment
 
Caller: ‘It Doesn’t Always Turn Out Okay’
Wednesday, May 13, 2015

One caller shares her own story of an extremely premature birth. Her daughter, born at 22 1/2 weeks in 2012, was taken off life support after seven days.

More »
Comment