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A Smattering of State Health Care Exchange Ads

Our hour on the coming Oct. 1 premiere of state health care exchanges includes a brief aural sampling of advertisements from around the country. These ads ranged from the sweet to the silly, but they all are trying to do essentially the same thing — convince uninsured people everywhere to sign up for the new state-moderated health care plans. You can listen back to the hour for the practical side of things, or you can just watch our selected favorite health care ads, sampled below.

Washington, “No More Surprises”

This ad is more creepy than charming, but the Washington State health care campaign tries a clever play on words by including a girl playing “Chance” in all of their ads. It ties the campaign together, and gently pushes people toward signing up without actually threatening them.

Minnesota, “Paul Goes Water Skiing”

The Paul Bunyan-themed ads out of the Land of 10,000 Lakes are admittedly pretty corny. But they do a good job of drawing you in and making you feel like you really ought to buy health care, if only to avoid being a Paul (Bunyan, that is).

Colorado, “World Series”

The Colorado exchange’s baseball-themed ad efforts have already been highlighted by NPR’s All Things Considered. But it’s worth seeing the ad to see much how the baseball theme pervades the Colorado effort (even in a state that’s only had a major league team for 20 years).

Oregon, “Live Long in Oregon”

This ad is the kind of charming little worm that enters your ear and makes a home for itself inside. There’s no contest, but if there was, this Laura Gibson tune from the Pacific Northwest would win.

 

For more ads, check out this recent All Things Considered feature on the varied health care exchange ad campaigns across the country.

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Aug 28, 2015
WDBJ-TV7 meteorologist Leo Hirsbrunner, right, wipes his eyes during the early morning newscast as anchors Kimberly McBroom, center, and guest anchor Steve Grant deliver the news at the station in Roanoke, Va., Thursday, Aug. 27, 2015. Reporter Alison Parker and cameraman Adam Ward were killed during a live broadcast Wednesday, while on assignment in Moneta. (AP Photo/Steve Helber)

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Aug 28, 2015
Lightning first ignited the Meadow fire on July 20, 2014 in Yosemite. By September 8, the fire had charred 2,582 acres. Bernie Krause has recorded soundscapes of national parks destroyed by large areas of forest fires. Listen below.  (National Park Service)

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Aug 28, 2015
WDBJ-TV7 meteorologist Leo Hirsbrunner, right, wipes his eyes during the early morning newscast as anchors Kimberly McBroom, center, and guest anchor Steve Grant deliver the news at the station in Roanoke, Va., Thursday, Aug. 27, 2015. Reporter Alison Parker and cameraman Adam Ward were killed during a live broadcast Wednesday, while on assignment in Moneta. (AP Photo/Steve Helber)

A deadly shooting on live TV. Wall Street’s roller coaster ride. Biden considers a White House bid. 10 years since Katrina.

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