90.9 WBUR - Boston's NPR news station
Top Stories:
PLEDGE NOW
A Smattering of State Health Care Exchange Ads

Our hour on the coming Oct. 1 premiere of state health care exchanges includes a brief aural sampling of advertisements from around the country. These ads ranged from the sweet to the silly, but they all are trying to do essentially the same thing — convince uninsured people everywhere to sign up for the new state-moderated health care plans. You can listen back to the hour for the practical side of things, or you can just watch our selected favorite health care ads, sampled below.

Washington, “No More Surprises”

This ad is more creepy than charming, but the Washington State health care campaign tries a clever play on words by including a girl playing “Chance” in all of their ads. It ties the campaign together, and gently pushes people toward signing up without actually threatening them.

Minnesota, “Paul Goes Water Skiing”

The Paul Bunyan-themed ads out of the Land of 10,000 Lakes are admittedly pretty corny. But they do a good job of drawing you in and making you feel like you really ought to buy health care, if only to avoid being a Paul (Bunyan, that is).

Colorado, “World Series”

The Colorado exchange’s baseball-themed ad efforts have already been highlighted by NPR’s All Things Considered. But it’s worth seeing the ad to see much how the baseball theme pervades the Colorado effort (even in a state that’s only had a major league team for 20 years).

Oregon, “Live Long in Oregon”

This ad is the kind of charming little worm that enters your ear and makes a home for itself inside. There’s no contest, but if there was, this Laura Gibson tune from the Pacific Northwest would win.

 

For more ads, check out this recent All Things Considered feature on the varied health care exchange ad campaigns across the country.

Please follow our community rules when engaging in comment discussion on this site.
ONPOINT
TODAY
Jan 23, 2015
A Cuban flag and an American flag stand in the press room during the second day of talks between U.S. and Cuban officials, in Havana, Cuba, Thursday, Jan. 22, 2015. (AP)

President Obama comes out swinging in his State of the Union. High level talks in Cuba. Japanese hostages. “American Sniper” controversy. Our weekly news roundtable goes behind the headlines.

Jan 23, 2015
People enter the Arapahoe County Justice Center in Centennial, Colo., Tuesday, Jan. 20, 2015. The jury selection process in the trial of Aurora theater shooting suspect James Holmes began Tuesday, and is expected to take several weeks to a few months. Holmes is charged with killing 12 people and wounding more than 50 in an Aurora movie theater in 2012 (AP)

The Marathon bombing, the Aurora movie theater shootings, and the challenges of picking an impartial jury.

RECENT
SHOWS
Jan 23, 2015
People enter the Arapahoe County Justice Center in Centennial, Colo., Tuesday, Jan. 20, 2015. The jury selection process in the trial of Aurora theater shooting suspect James Holmes began Tuesday, and is expected to take several weeks to a few months. Holmes is charged with killing 12 people and wounding more than 50 in an Aurora movie theater in 2012 (AP)

The Marathon bombing, the Aurora movie theater shootings, and the challenges of picking an impartial jury.

 
Jan 23, 2015
A Cuban flag and an American flag stand in the press room during the second day of talks between U.S. and Cuban officials, in Havana, Cuba, Thursday, Jan. 22, 2015. (AP)

President Obama comes out swinging in his State of the Union. High level talks in Cuba. Japanese hostages. “American Sniper” controversy. Our weekly news roundtable goes behind the headlines.

On Point Blog
On Point Blog
Our Week In The Web: January 23, 2015
Friday, Jan 23, 2015

New thoughts on Facebook, new analysis of State of the Union twitter activity and new weekend excitement. New! And exciting!

More »
Comment
 
Meet On Point’s Interns: Spring 2015
Friday, Jan 23, 2015

Good news! We have interns, and they are wonderful, and here they are for the spring term. Meet them digitally, right here.

More »
2 Comments
 
Caller To Author Ron Rash: ‘You Cared About People Like Me’
Thursday, Jan 22, 2015

An unexpected caller from South Carolina brings back guest Ron Rash’s years as a community college professor in a movingly real way.

More »
Comment