PLEDGE NOW
Obama’s New Election Strategy

Inside the Obama re-election campaign. We’ll hear a deep report on how the president’s team hopes to get the job done.

President Barack Obama greets supporters as he arrives at a campaign grassroots event at the Iowa state fairgrounds, in Des Moines, Iowa, Thursday, May 24, 2012. (AP)

President Barack Obama greets supporters as he arrives at a campaign grassroots event at the Iowa state fairgrounds, in Des Moines, Iowa, Thursday, May 24, 2012. (AP)

Last time out it was hope and change and a crumbling economy under a Republican president that put Democrat Barack Obama in the White House. Now it’s 2012. Re-election campaign time. Challenger Mitt Romney is out of the primary woods, swelling in the polls, loaded with cash. And Team Obama is steering into battle. Hope is still a message. But fear is a message weapon this time, too. The campaign is pushing fear of Romney as killer capitalist. Of Romney as rich and retro. Uncaring.

This hour, On Point: inside the Obama re-election campaign, and the strategy this time.

-Tom Ashbrook

Guest

John Heilemann, national affairs editor at  New York Magazine.  He is co-author of “Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime.”  His new article in New York Magazine is “Hope: the Sequel.”

From Tom’s Reading List

New York Magazine “The Obama effort at disqualifying Romney will go beyond painting him as excessively conservative, however. It will aim to cast him as an avatar of revanchism. ‘He’s the fifties, he is retro, he is backward, and we are forward—that’s the basic construct,’ says a top Obama strategist.”

Politico “‘The problem he’s got this time is … the enthusiasm,’ said veteran analyst Charlie Cook. ‘People can dislike Romney all day long. If [Obama’s supporters] don’t show up, what in the hell difference does it make that everybody likes him?’”

 

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ONPOINT
TODAY
Jul 7, 2015
Supporters of the No vote celebrate after the results of the referendum in the northern Greek port city of Thessaloniki, Sunday, July 5, 2015. Greeks overwhelmingly rejected creditors’ demands for more austerity in return for rescue loans in a critical referendum Sunday, backing Prime Minister Alexis Tsipras, who insisted the vote would give him a stronger hand to reach a better deal.  (AP)

Greeks spoke and said no to the European ultimatum. Folly or bravery, these are uncharted waters for Europe and Greece.

Jul 7, 2015
Freddy Osborne, left, and teammate Nikolai Darken, second left, both from Fairfield, Conn., play a word against teammates Yanni Raymond, right, and Knox Daniel, second right, both from Charlottesville, Va., during the first round at the 2015 North American School SCRABBLE Championship at Hasbro headquarters in Pawtucket, R.I., Saturday, May 16, 2015.  (AP)

From the living room to world championships, Scrabble is fun—and fiercely competitive. We’ll dig in.

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A still from the upcoming documentary film, "Tough Love." (Courtesy PBS / The Filmmakers)

An intimate look at the foster care system from the perspective of two families struggling to reunite with their children.

 
Jul 6, 2015
President Barack Obama speaks during services honoring the life of Rev. Clementa Pinckney, Friday, June 26, 2015, in Charleston, S.C., at the College of Charleston TD Arena. Pinckney was one of the nine people killed in the shooting at Emanuel AME Church last week in Charleston.  (AP)

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