Consumer Reports At 75

75 years of Consumer Reports. We’ll talk to the editor-in-chief, and take your questions.

A shopper looks through his Consumer Reports magazine while shopping for a digital camera at Best Buy on Black Friday, Nov. 27, 2009, in South Portland , Maine. (AP)

A shopper looks through his Consumer Reports magazine while shopping for a digital camera at Best Buy on Black Friday, Nov. 27, 2009, in South Portland , Maine. (AP)

Pop singer Madonna said it straight up.  We are living in a material world, and she was a material girl.  Despite crash and recession, the U.S. is still described as a consumer-led economy.  For many, recession has meant paying even more attention to what they buy, how well it will work, how long it will last.

For 75 years, the bible of those careful shoppers has been Consumer Reports.  They test and weigh and poke and prod the washing machines and dryers and smart phones and cars that keep us rolling.

Up next, On Point:  Consumer Reports at 75.  Your questions, please.

-Tom Ashbrook


Kimberly Kleman, editor-in-chief of Consumer Reports.

C Segment: Cut Consumerism

Dave Gardner, producer, director, and writer of the film: “Growthbusters: Hooked on Growth.”

From Tom’s Reading List

New York Times “BORN in 1936, Consumer Reports had a very happy 75th birthday this year. Its business has never been better. ”

Bloomberg Businessweek “Two decades ago, when Consumer Reports started evaluating treadmills, it built a test machine it called the Johnny Walker. A drum-like steel cylinder studded with green rubber balls, the Johnny Walker spins above the rolling belts of its victims, pummeling them with blows meant to simulate the footsteps of a 170-lb. runner. In the early days, after a few hours of insistent pounding, some treadmills caught fire.”

Wall Street Journal “On a recent Monday morning, inside an unremarkable, low-slung building in Yonkers, N.Y., blue-coated technicians conducted lab work. Among their calibrated tools: Cheez Whiz, pig’s blood and Maine coon cat hair.”

Please follow our community rules when engaging in comment discussion on this site.
Nov 30, 2015
United Nations climate chief Christiana Figueres, center left, Minister of the Environment of Peru and COP20 President Manuel Pulgar-Vidal, center right, and French Foreign Affairs Minister and COP 21 President Laurent Fabius, center, pose for photographers during a press visit to the COP21, Paris Climate Conference, site, in Le Bourget, north of Paris, France, Sunday, Nov. 8, 2015. (AP Photo/Thibault Camus)

World leaders converge in Paris for the big climate talks. We’ll look at what it will take to get a global climate agreement.

Nov 30, 2015
Shoppers walks in front of a holiday display Sunday, Nov. 22, 2015, in San Francisco.(AP Photo/Marcio Jose Sanchez)

From Black Friday to Cyber Monday and beyond, we’ll add up the dollars and trends and bargains of the 2015 holiday shopping season.

Nov 27, 2015
The punk rock band Sleater-Kinney (from L: Janet Weiss, Carrie Brownstein and Corin Tucker) (Courtesy the Band)

Feminist punk-rockers, the band Sleater-Kinney, is with us. Reunited. Hotter than ever.

Nov 27, 2015
Josh Baldonado, an administrative assistant at Brown & Brown Insurance, works at a treadmill desk in the firms offices in Carmel, Ind., Wednesday, Aug. 28, 2013. (AP)

The end of sitting at work. A new call to get up off our chairs. To stand and move! We’ll look at how that works.

On Point Blog
On Point Blog
Fresh Ideas For Your Thanksgiving: Recipes
Wednesday, Nov 25, 2015

Did our Thanksgiving 2016 episode make you hungry? Good news — we’ve got recipes right here.

More »
Karl Rove Still Won’t Get Involved In The 2016 G.O.P. Primary
Tuesday, Nov 24, 2015

Karl Rove may say he’s not endorsing or getting involved in the 2016 G.O.P. presidential primary, but that won’t stop from offering advice on how to beat Republican front runner Donald Trump.

More »
Roger Cohen And Barry Posen On ISIS
Monday, Nov 23, 2015

A brief, but illustrative exchange between Barry Posen and Roger Cohen during our conversation on ISIS today.

More »