90.9 WBUR - Boston's NPR news station
Top Stories:
PLEDGE NOW
Rushkoff's Rules for the Digital Age

We talk with big thinker Douglas Rushkoff about his “ten commands” for living right in the digital age.

The digital world around us – Facebook, Google, and all the rest – has grown so big, so fast, that people come to think of it as a given, like gravity or the speed of light. Of course, it’s not. The digital world is thoroughly engineered, by human hands, and for human ends, like making money.

Big media critic and theorist Douglas Rushkoff wants to be sure we don’t forget that. Otherwise, he warns, as lives migrate to the digital realm, we run the risk of being slaves, not masters, of its power.

And the thing that gets programmed may be us.

-Tom Ashbrook

Guest:

26493_rushkoff_douglasDouglas Rushkoff, teacher of media studies at NYU and The New School University and author of many books on technology, media, and society, including “Cyberia,” “Media Virus,” “Coercion,” “Nothing Sacred,” “Get Back in the Box,” and the novel “Ecstasy Club.” You can link to our last discussion with him, in 2009, of his book “Life Inc.” His new book is “Program or Be Programmed: Ten Commandments for the Digital Age.” You can read an excerpt.

Here are Rushkoff’s “10 commands,” as summarized by SXTXState.com:

10 biases of digital media/commands

1. Time. Thou shall not be always on. We are turning an asynchronous net as always on. He encouraged saying “My time is mine.”

2. Distance. Thou shalt not do from a distance what can be done in person. Using long distance in short distance situations. Don’t use distance learning in localized context.

3. Scale – the Internet is biased to scale up. Exalt the particular. Not everything scales, should scale or needs to scale.

4. Discrete – everything is a choice. You may always choose none of the above. Sites like Facebook promote forced choice, you have to choose from a set of options.

5. Complexity – the net reduces complexity. Thou shalt never be completely right.

6. Non-corporeal – out of body. Thou shalt not be anonymous. Rushkoff says “work against tendency of the net to promote anonymity.” Anonymity encourages becoming part of polarized mobs with no sense of consequence, it side steps prejudices. It is liberating to promote yourself online.

7. Contact is king (not content). Remember the humans. “Social marketing is an oxymoron.”

8. Abstraction – as above, so not below. Print abstracts text from the scribe. Hypertext takes it a step further.

9. Openness. Thou shalt not steal. When there is no social contract, openness can continue until there is no one left to give things away. Nothing is free.

10. End users – technology is biased toward consumers. Programmed or be programmed.

Please follow our community rules when engaging in comment discussion on this site.
ONPOINT
TODAY
Feb 27, 2015
Federal Communication Commission (FCC) ChairmanTom Wheeler, center, joins hands with FCC Commissioners Mignon Clyburn, left, and Jessica Rosenworcel, before the start of their open hearing in Washington, Thursday, Feb. 26, 2015.  (AP)

A US-Israel rift. A win for net neutrality. “American Sniper” verdict. Our weekly news roundtable goes behind the headlines.

Feb 27, 2015
This image released courtesy of the Lead Belly Estate shows folk and blues musician Huddie William Ledbetter, better known as Lead Belly. Huddie "Lead Belly" Ledbetter never had a hit record before he died of Lou Gehrig's disease in 1949. (AP)

Going back to Lead Belly. The blues legend is back. His influences, as big as ever.

RECENT
SHOWS
Feb 27, 2015
This image released courtesy of the Lead Belly Estate shows folk and blues musician Huddie William Ledbetter, better known as Lead Belly. Huddie "Lead Belly" Ledbetter never had a hit record before he died of Lou Gehrig's disease in 1949. (AP)

Going back to Lead Belly. The blues legend is back. His influences, as big as ever.

 
Feb 27, 2015
Federal Communication Commission (FCC) ChairmanTom Wheeler, center, joins hands with FCC Commissioners Mignon Clyburn, left, and Jessica Rosenworcel, before the start of their open hearing in Washington, Thursday, Feb. 26, 2015.  (AP)

A US-Israel rift. A win for net neutrality. “American Sniper” verdict. Our weekly news roundtable goes behind the headlines.

On Point Blog
On Point Blog
Our Week In The Web: February 27, 2015
Friday, Feb 27, 2015

We won’t lead you into a debate on the color of #TheDress (it’s blue and black, end of debate), but we do wonder about the blurring lines between so-called Internet culture and general popular culture. Also, it’s snowing in Boston. Still.

More »
Comment
 
Two Congressmen Weigh In On DHS Funding
Tuesday, Feb 24, 2015

Rep. Jim Jordan of Ohio and Rep. Chris Van Hollen of Maryland present their views on the ongoing Congressional budget fight over Department of Homeland Security funding. (Spoiler: They do not agree on a resolution of the crisis).

More »
Comment
 
Our Week In The Web: February
Friday, Feb 20, 2015

We explain what happened with the old podcast feed this week and last, share some other Oscar categories and reminisce about the golden days of Double Rainbows and Honey Badgers who just don’t care.

More »
Comment