PLEDGE NOW
Rushkoff's Rules for the Digital Age

We talk with big thinker Douglas Rushkoff about his “ten commands” for living right in the digital age.

The digital world around us – Facebook, Google, and all the rest – has grown so big, so fast, that people come to think of it as a given, like gravity or the speed of light. Of course, it’s not. The digital world is thoroughly engineered, by human hands, and for human ends, like making money.

Big media critic and theorist Douglas Rushkoff wants to be sure we don’t forget that. Otherwise, he warns, as lives migrate to the digital realm, we run the risk of being slaves, not masters, of its power.

And the thing that gets programmed may be us.

-Tom Ashbrook

Guest:

26493_rushkoff_douglasDouglas Rushkoff, teacher of media studies at NYU and The New School University and author of many books on technology, media, and society, including “Cyberia,” “Media Virus,” “Coercion,” “Nothing Sacred,” “Get Back in the Box,” and the novel “Ecstasy Club.” You can link to our last discussion with him, in 2009, of his book “Life Inc.” His new book is “Program or Be Programmed: Ten Commandments for the Digital Age.” You can read an excerpt.

Here are Rushkoff’s “10 commands,” as summarized by SXTXState.com:

10 biases of digital media/commands

1. Time. Thou shall not be always on. We are turning an asynchronous net as always on. He encouraged saying “My time is mine.”

2. Distance. Thou shalt not do from a distance what can be done in person. Using long distance in short distance situations. Don’t use distance learning in localized context.

3. Scale – the Internet is biased to scale up. Exalt the particular. Not everything scales, should scale or needs to scale.

4. Discrete – everything is a choice. You may always choose none of the above. Sites like Facebook promote forced choice, you have to choose from a set of options.

5. Complexity – the net reduces complexity. Thou shalt never be completely right.

6. Non-corporeal – out of body. Thou shalt not be anonymous. Rushkoff says “work against tendency of the net to promote anonymity.” Anonymity encourages becoming part of polarized mobs with no sense of consequence, it side steps prejudices. It is liberating to promote yourself online.

7. Contact is king (not content). Remember the humans. “Social marketing is an oxymoron.”

8. Abstraction – as above, so not below. Print abstracts text from the scribe. Hypertext takes it a step further.

9. Openness. Thou shalt not steal. When there is no social contract, openness can continue until there is no one left to give things away. Nothing is free.

10. End users – technology is biased toward consumers. Programmed or be programmed.

Please follow our community rules when engaging in comment discussion on this site.
ONPOINT
TODAY
May 22, 2015
Crashed cars with airbags deployed are shown to visitors as part of the display of Toyota Motor Corp.'s safety performance standards at the automaker's exhibition hall in Toyota, central Japan. (Shuji Kajiyama/AP)

ISIS rolls on. A TPP vote. Biggest recall ever – airbags. And Letterman’s last bow. Our weekly news roundtable goes behind the headlines.

May 22, 2015
The Barden Bellas, the all-female a cappella group at the center of Pitch Perfect 2. (Richard Cartwright/Universal Pictures via AP)

Pitch Perfect 2 is the number one movie in the country, and it’s over the top on a capella.

RECENT
SHOWS
May 22, 2015
The Barden Bellas, the all-female a cappella group at the center of Pitch Perfect 2. (Richard Cartwright/Universal Pictures via AP)

Pitch Perfect 2 is the number one movie in the country, and it’s over the top on a capella.

 
May 22, 2015
Crashed cars with airbags deployed are shown to visitors as part of the display of Toyota Motor Corp.'s safety performance standards at the automaker's exhibition hall in Toyota, central Japan. (Shuji Kajiyama/AP)

ISIS rolls on. A TPP vote. Biggest recall ever – airbags. And Letterman’s last bow. Our weekly news roundtable goes behind the headlines.

On Point Blog
On Point Blog
A Former Bike Gang Member Explains "The Life"
Tuesday, May 19, 2015

Larry called in from Lawrenceburg, KY and told us he was once a member of the Pagan’s Motorcycle Club, a mid-Atlantic biker gang. He didn’t sugar coat the facts as he explained the draw of the brotherhood and what makes the outlaw motorcycle corner the underworld go round.

More »
Comment
 
Our Week In The Web: May 15, 2015
Friday, May 15, 2015

We cancel a few hours and suddenly all of you get convinced of a global radio conspiracy! Plus, dragon zoos.

More »
1 Comment
 
Caller: ‘It Doesn’t Always Turn Out Okay’
Wednesday, May 13, 2015

One caller shares her own story of an extremely premature birth. Her daughter, born at 22 1/2 weeks in 2012, was taken off life support after seven days.

More »
Comment