Trick or treat. But what about the sweets? We look at obese America’s relationship with candy. See some classic ads below…
The costumes are ready, and the bags are set to be filled. It is nearly Halloween, and on Sunday the candy will rain down like a hailstorm.
It wasn’t always candy. Go back 50 years, and the treats at the door were as likely to be nuts, coins, fruit, little toys. Then, candy took over.
Samira Kawash calls herself the “candy professor.” She’s looked at a century and more of American candy-making and marketing and eating. It’s always been a loaded subject, she says. And it’s loaded now.
David Kessler, pediatrician, former commissioner of the Food and Drug Administration, and author of “The End of Overeating: Taking Control of the Insatiable American Appetite.”
Good and Plenty from the 1950′s:
“The Chewy Rolos” from the 1970′s: