The Pandora Effect


When it comes to music, we’re in the age of abundance. It’s everywhere.

How to sort the ocean and find what you like? Well, you could try Pandora. It’s an online music site that has x-rayed mountains of music. Tell it what you like, it’ll play you a lot more you might like.

Punch in Lady Gaga and you get Shakira. Punch in Stan Getz or Aaron Copeland or Springsteen — and Pandora gives you more in each vein. And maybe some surprises.

Friends used to recommend music. Now the web does. And it’s cool.

This hour, On Point: We’ll talk with the founder of Pandora about the future of music online.

You can join the conversation. Tell us what you think — here on this page, on Twitter, and on Facebook.


Tim Westergren, founder and chief strategy officer of the Internet music site Pandora. He’s also an award-winning composer, an accomplished musician, and a record producer with 20 years of experience in the music industry.

Daniel Levitin, professor of music and psychology at McGill University and author of “The World in Six Songs: How the Musical Brain Created Human Nature” and “This Is Your Brain on Music: The Science of a Human Obsession.”

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