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Younger (and Younger) Beauty Consumers
photo

A big sister’s nailpolish and eyeshadow. Mom’s high heels. Rites of passage–and good fun–for many young girls.

But these days, girls are digging deep into their piggybanks and hitting the malls. Glitter products, pedicures, mini-makeovers.

These tweens, as they’re called, are now spending $51 billion of their own pocket money. And marketers, sponsoring birthday parties and sleepovers, are eager to know what a girl wants — at age 10 and 8, even as young as 6.

This hour, On Point: When little girls become beauty consumers, and how young is too young.

Guests:

Camille Sweeney, contributor to The New York Times, her article “Never Too Young for That First Pedicure” appeared on February 28.

Samantha Skey, senior vice president of strategic marketing at Alloy Media and Marketing in New York.

Jeanne Brooks-Gunn, professor of child development and education at Columbia University, and director of the National Center for Children and Families.

Joan Jacobs Brumberg, professor emerita at Cornell University and author of “The Body Project: An Intimate History of American Girls.”

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Aug 28, 2015
WDBJ-TV7 meteorologist Leo Hirsbrunner, right, wipes his eyes during the early morning newscast as anchors Kimberly McBroom, center, and guest anchor Steve Grant deliver the news at the station in Roanoke, Va., Thursday, Aug. 27, 2015. Reporter Alison Parker and cameraman Adam Ward were killed during a live broadcast Wednesday, while on assignment in Moneta. (AP Photo/Steve Helber)

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Aug 28, 2015
Lightning first ignited the Meadow fire on July 20, 2014 in Yosemite. By September 8, the fire had charred 2,582 acres. Bernie Krause has recorded soundscapes of national parks destroyed by large areas of forest fires. Listen below.  (National Park Service)

A legendary natural sound collector shares his recordings. We’ll listen in.

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Aug 28, 2015
Lightning first ignited the Meadow fire on July 20, 2014 in Yosemite. By September 8, the fire had charred 2,582 acres. Bernie Krause has recorded soundscapes of national parks destroyed by large areas of forest fires. Listen below.  (National Park Service)

A legendary natural sound collector shares his recordings. We’ll listen in.

 
Aug 28, 2015
WDBJ-TV7 meteorologist Leo Hirsbrunner, right, wipes his eyes during the early morning newscast as anchors Kimberly McBroom, center, and guest anchor Steve Grant deliver the news at the station in Roanoke, Va., Thursday, Aug. 27, 2015. Reporter Alison Parker and cameraman Adam Ward were killed during a live broadcast Wednesday, while on assignment in Moneta. (AP Photo/Steve Helber)

A deadly shooting on live TV. Wall Street’s roller coaster ride. Biden considers a White House bid. 10 years since Katrina.

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