90.9 WBUR - Boston's NPR news station
Top Stories:
PLEDGE NOW
Younger (and Younger) Beauty Consumers
photo

A big sister’s nailpolish and eyeshadow. Mom’s high heels. Rites of passage–and good fun–for many young girls.

But these days, girls are digging deep into their piggybanks and hitting the malls. Glitter products, pedicures, mini-makeovers.

These tweens, as they’re called, are now spending $51 billion of their own pocket money. And marketers, sponsoring birthday parties and sleepovers, are eager to know what a girl wants — at age 10 and 8, even as young as 6.

This hour, On Point: When little girls become beauty consumers, and how young is too young.

Guests:

Camille Sweeney, contributor to The New York Times, her article “Never Too Young for That First Pedicure” appeared on February 28.

Samantha Skey, senior vice president of strategic marketing at Alloy Media and Marketing in New York.

Jeanne Brooks-Gunn, professor of child development and education at Columbia University, and director of the National Center for Children and Families.

Joan Jacobs Brumberg, professor emerita at Cornell University and author of “The Body Project: An Intimate History of American Girls.”

Please follow our community rules when engaging in comment discussion on this site.
ONPOINT
TODAY
Oct 24, 2014
Ottawa police officers, with Parliament Hill in the background, guard the area around the National War Memorial in downtown Ottawa on Thursday. (Reuters/Landov)

Gunfire in Canada’s capital. Billionaire millions hit the midterms. Huge airbag recall. Ben Bradlee is dead. Our weekly news roundtable goes behind the headlines.

Oct 24, 2014
Andrew (Miles Teller) and his often demanding conductor, Terrence (J.K. Simmons) in a scene from the new film, "Whiplash." (Courtesy Sony Pictures Classics)

The new movie “Whiplash”. The thin line between obsession and abuse on the road to greatness. In music, the arts…sports.

RECENT
SHOWS
Oct 24, 2014
Andrew (Miles Teller) and his often demanding conductor, Terrence (J.K. Simmons) in a scene from the new film, "Whiplash." (Courtesy Sony Pictures Classics)

The new movie “Whiplash”. The thin line between obsession and abuse on the road to greatness. In music, the arts…sports.

 
Oct 24, 2014
Ottawa police officers, with Parliament Hill in the background, guard the area around the National War Memorial in downtown Ottawa on Thursday. (Reuters/Landov)

Gunfire in Canada’s capital. Billionaire millions hit the midterms. Huge airbag recall. Ben Bradlee is dead. Our weekly news roundtable goes behind the headlines.

On Point Blog
On Point Blog
The Explicast, Episode Two: Why Is Election Day On A Tuesday?
Friday, Oct 24, 2014

The Explicast is back for another round. This time, we’re looking at Election Day, and why we all keep voting on a random Tuesday in early November.

More »
Comment
 
Our Week In The Web: October 24, 2014
Friday, Oct 24, 2014

On comments, comment sections, and ROY G BIV.

More »
Comment
 
Introducing The Explicast: A New Podcast From On Point Radio
Friday, Oct 17, 2014

Confused about the news? Don’t worry: so are we sometimes! Introducing a new On Point Radio podcast: The Explicast. You can find Episode One right here.

More »
3 Comments